Beyond the Blockbuster

From this weeks Economist.

But as Graham Higson, head of regulatory affairs at AstraZeneca, a British drugs firm, notes: “There’s no such thing as no risk. The industry simply cannot continue developing drugs exactly the same way it has for 40 years.”

Well I agree. After 40 years the industry needs a healthy shift. Like in marriage, you constantly have to reinvent yourself. Just “buying” a new spouse won’t get you very far.

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